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BRAND MERCH
SPORT
2025

Бежим и бежим

Merch for the Rostelecom IT running club

How the merch is built

The kit

A merch collection for the Rostelecom IT running club — from training singlets and a warm-up jacket to beanies and race tees

Palette

Violet as the base, orange as the accent — the corporate pair moved onto sportswear without losing the link to the parent brand

Pattern

A stripe graphic built from the rhythm of the logo: it stretches along the movement and repeats across every item of the kit

Production

Print and embroidery were checked on the actual cut and fabric before the batch went into production

Next case

Avenir team